About Us

The Freeman Group is a strategic sales and brand growth partner specializing in the beauty and wellness industry. We work alongside manufacturers, retailers, and distributors to build meaningful relationships, strengthen market presence, and create sustainable growth across every stage of the retail journey.

With nearly a century of industry knowledge behind us, we combine legacy, insight, and execution to help brands navigate today's evolving marketplace with confidence.

Our story began in the 1930s when Murray Yeman founded Standard Beauty Supply in New York, establishing a family legacy rooted in entrepreneurship, service, and deep industry relationships. Over the decades, that foundation expanded through experience in manufacturing, distribution, retail operations, and manufacturer representation—providing a unique perspective on every side of the business.

Today, The Freeman Group brings together generations of expertise to help beauty and wellness brands grow with strategic guidance, trusted partnerships, and execution that delivers measurable results.

Our history isn't simply where we came from—it's the experience that continues to shape how we serve our clients today.

Before leading The Freeman Group, Nicole built her career as a National Account Executive for a Fortune 50 company before serving as Vice President of Operations for a successful beauty retail chain. Her experience managing both national accounts and retail operations gives her a comprehensive understanding of the challenges manufacturers face and the realities of today's retail environment.

As President, Nicole leads both the sales and service divisions, building strategic partnerships that help brands expand distribution, strengthen retailer relationships, and achieve long-term, sustainable growth.

Our mission is to help beauty and wellness brands grow through strategic sales leadership, meaningful relationships, and flawless execution. By acting as an extension of our clients' teams, we create opportunities that strengthen retail partnerships, increase market presence, and deliver lasting value for every stakeholder.