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THE FREEMAN GROUP
SINCE 1930

Built for Beauty Brands Ready to Scale Smarter

 
SINCE 1930

The Freeman Group delivers embedded sales leadership, retail expertise, and hands-on execution to help beauty and wellness brands strengthen retail partnerships, accelerate growth, and achieve measurable results.

 

How We Deliver

At The Freeman Group, strategy is only the beginning. We work as an extension of your team, combining industry expertise, retail relationships, and hands-on execution to deliver measurable growth and lasting results.

Embedded Sales Leadership

We integrate seamlessly with your team, managing buyer relationships, account strategy, and day-to-day sales execution to ensure every opportunity is supported with consistency and accountability.

Retail Growth Strategy

We develop customized growth plans that strengthen retail positioning through strategic distribution, pricing, assortment planning, and buyer-ready initiatives designed to drive long-term success.

Field Support, Education & Sell-Through

We enhance in-store performance through education, merchandising support, sampling programs, promotional activations, and field execution that increase engagement and accelerate sell-through.

Distributor & Channel Strategy

We build and manage strategic distribution partnerships while optimizing channel performance, protecting brand equity, and creating a scalable foundation for sustainable growth.

Our Brand Partners

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Client Testimonials

Trusted by Brands Across the Beauty Industry.

Rating: 5.0 out of 5.0 5.0

"Every interaction with The Freeman Group's support team has been a pleasure. They are friendly, professional, and always willing to help. We had an issue that resolved within hours, and they followed up to make sure everything was working smoothly. Exceptional service all around!"

Alexis M.Store Manager
Rating: 5.0 out of 5.0 5.0

"After partnering with The Freeman Group, our products are now positioned exactly where our customers shop. The Freeman truly knows the beauty industry inside and out, and they made the process easy, seamless and effective. Our sales have never been better."

Lisa J.CEO
Rating: 5.0 out of 5.0 5.0

"Working with The Freeman Group has been a game-changer for our brand. Their team understood our needs and provided us with exceptional product placement that increased our visibility and drove sales. We couldn't have asked for a more strategic partner!"

- Amanda B.Brand Manager
Rating: 5.0 out of 5.0 5.0

"The Freeman Group's expertise in product placement is unmatched. Thanks to their insights and connections, we saw a significant boost in foot traffic and sales. They know how to get your products in the right places at the right times!"

Michelle T.Regional Sales Director
Rating: 5.0 out of 5.0 5.0

"The Freeman Group's customer support is fantastic! Anytime we needed ssistance or had questions, they responded quickly and with a solution that made sense. They truly care about their client's success and go above and beyond to

James F.Retail Partner
Rating: 5.0 out of 5.0 5.0

"Customer support at The Freeman Group is hands-down the best. They were attentive to every detail, checking in regularly to make sure we were satisfied It's clear they're invested in their customers' success."

Kristy B.Marketing Director
OUR Latest EVENTS

On the roAD

Las Vegas

From 1930 to Today — A Family Legacy in Beauty

A history rooted in beauty, shaped by relationships, and built to support the future of retail growth.